At Spin Master, I helped lead the design and development of PAW Patrol toys and vehicles, translating the world of the show into compelling physical play experiences for kids.

My role spanned the full product development process — from early brainstorming, concept development and play-pattern exploration through detailed design, engineering, prototyping and final production. I worked closely with entertainment, engineering, marketing, packaging, QA and overseas manufacturing teams to ensure each product delivered on the character, storytelling and play experience of the PAW Patrol brand.

A major focus of my work was developing new vehicles, transformations, accessories and character-driven play features that could expand the PAW Patrol universe beyond what already existed on screen.

Beyond designing individual toys, I was responsible for maintaining a cohesive design vision across products — balancing storytelling, kid-driven play, manufacturability, cost and the needs of a global entertainment franchise.