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I’m a multidisciplinary design leader and product developer with over a decade of experience turning ideas into products, brands, and experiences that people connect with.

My background started in toy design, where I learned how to combine storytelling, play, function, and manufacturing into products that feel intuitive and memorable. Since then, I’ve led product development across major global brands, helped launch hundreds of products, built creative processes and teams, and worked across everything from early concept and strategy to engineering, production, packaging, and retail.

I’ve designed for brands including PAW Patrol, BARK, Target, Dunkin’, Subaru, REI, Nerf, Tonka, and Hasbro, with work generating more than $100M in retail revenue and earning recognition including a Toy of the Year nomination.

What I enjoy most is solving the messy part in the middle — taking an ambitious idea, figuring out what makes it special, and building the team and process needed to make it real. I’m equally comfortable sketching a concept, directing a design team, working through a manufacturing challenge, or shaping the larger vision for a product line or brand.

Outside of work, you’ll find me hiking, snowboarding, camping, or off on a new adventure. I’m always open to freelance projects in both the children’s and pet space — feel free to reach out! 

Hi! Im Nazar

A few companies I’ve worked with

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